How to Build an Email Marketing List By Giving Away Lead Magnets
A Review of GetResponse
Getresponse is a piece of online marketing software that can help you to grow your business through effective and efficient communication. The tool offers email marketing features, the ability to run webinars, to create sophisticated, high conversion rate landing pages, and more. It supports automated marketing and has some great tools for analytics as well.
Getresponse is a tool which many different industries can use. It is flexible and multi-purpose, but there are examples of email marketing being successfully applied by e-commerce marketers that are doing real estate, affiliate marketing, creative work, online coaching and more. Let’s take a look at the features one by one.
Using email marketing, you can grow your list and then use it to reach people who really will have an interest in what you are selling. You can optimise your engagement by making stunning emails people simply cannot bring themselves to ignore. There are easy to use tools that will let you implement web forms that convert, and sharp, eye-catching delivery mechanisms.
Beautiful Landing Pages
The goal of your emails is to attract people that will take an interest in your product, most likely by visiting your website. The purpose of the site is to capture even more information and to hand over more of their details, or even better, make a purchase. You can’t do that if your site is slow to load or boring. A good web form will pull people in and make them take an interest in your products and services. The Get Response toolkit features a drag and drop editor with advanced tools for optimisation and integration, and it ships with more than one hundred mobile-friendly templates for different niches, so you can launch a product and have a landing page ready to go in no time.
If you want to customise the landing page, then you can take advantage of the fact that there are more than 1000 iStock photos included with the package that you can use legally, and have a polished and professional look to your site.
Why not improve your customer communications by running an informative and persuasive webinar? There are plenty of options out there for people who are interested in running webinars, including a multimedia studio to make your presentations more engaging, social media features, and chat. There are landing pages to help you get sign ups to the webinars, tools for sending out reminders, and more.
Automate Your Marketing
There are options for you to run sophisticated marketing campaigns, including the option to run campaigns that will target individual customers with unique emails based on their needs, what you know about them, and their actions. You can use a simple process of if-then to automate the marketing, with a clear workflow that takes someone from website visitor to subscriber, and hopefully then to paying customer. You can segment audiences, track abandoned shopping carts, automate certain elements of your outreach and score prospects based on what they do and their preferences.
Start Simple and Grow
The tiered pricing is one thing which makes this system particularly appealing. At the most basic tier, there are email marketing features that are perfect for beginners. With the basic subscription, you can use email marketing and autoresponders, make one basic landing page, and have a single login that you can use to manage your small business. If you’re an author, video maker, or someone who just wants to grow a small business, then this is a great option, and it’s an affordable way of improving your outreach.
As your business grows, you will naturally want to explore some of the other options, and at that point, you will need to upgrade to one of the more expensive tiers. The pro package is the most popular of the offerings on the platform and is suitable for growth-focused marketing companies, and for small or medium sized businesses. This tier offers autoresponders as well as more advanced landing pages and supports the ability to run webinars with up to 100 attendees. It also allows you to have more than one person using the platform, so you could have interns, PAs or marketing executives logging in and using it as well to take some of the load off you while you focus on the rest of your job.
There are two higher levels, the Max package’s main appeal comes in the form of campaign consulting, advice, and the option for Salesforce integration. If you already use Salesforce in your business, then having the option to integrate your marketing with it is essential, and will really pay off. There is also the Enterprise package, which offers a dedicated IP address, and more robust infrastructure for your marketing mailouts. This tier is one that you would want if you’re going to be sending hugely high volume mailouts.
Is GetResponse Worth It?
GetResponse is used by more than 350,000 people right now, at different levels. There are small and large companies using the software to grow their business. It is a huge time saver, and if you have good products that you want to spread the word about, then it will do a great job. The relatively new marketing automation feature is something that you can take advantage of if you want to put your marketing on auto-pilot. One thing that you do need to be aware of, though, is that you will still need a good product and to be consistent with your efforts. All GetResponse can do is get your message out there, but if the message isn’t clear, then people won’t buy.
GetResponse is usable as a desktop interface and also as a mobile app for Android and iOS, but there is no app for Windows at this time. That is not much of a loss, though, because Windows Phone is not a popular platform.
If you’re looking to grow your business, then you could well benefit from using GetResponse to power-charge your marketing. There are a huge number of big brands out there that use it and that have had a lot of success with GetResponse. The lower level subscription products are good for people who are looking to try it for the first time, and offer the majority of the same features (but without the support and consulting benefits).
GetResponse is a company that deals with international customers, and as such it complies with the strictest rules in terms of taking care of your client’s data. If you want to have the image of a responsible company, then working with such a well-known company is a good starting point. If you can’t keep your data in house, then you would do well to ensure that it is being housed with a reliable and well known third party company with a good reputation for data security.